Search engine optimization (SEO) is the implementation of strategies to improve your website’s search engine rankings and the amount of free “organic” traffic to your website. No matter the type of industry you’re in, it’s very likely people use search engines like Google, Bing, and Yahoo to find what you have to offer.
Why SEO as part of your business marketing strategy?
When it comes to driving different types of traffic to your website, SEO traffic tends to be the highest converting traffic you’ll receive. Having an effective SEO strategy could be a game-changer once you start appearing higher in the search engines for the keywords and phrases your potential customers are using.
SEO requires high-level knowledge of how search engines rank websites, what factors contribute to those rankings, and how to best engage those interacting with your website. We have years of experience in SEO, utilizing strategies such as: Online Directories (e.g., Google, Yelp, Bing, Yahoo), Keywords (researching what keywords people are searching for to get to your website and targeting those keywords within your site), Website Content (writing relevant, engaging content that will both inform users and prompt them to interact with your site), and Analytics (tracking and analyzing data that gives us a sense of how your website is performing).
When it’s all said and done, the importance of SEO comes down to this: the better your website ranks on search engines, the more traffic your website will get, which will ultimately lead to more customers.