The waters of graphic design have become a bit murky over the years, in the sense of “what does graphic design do for me in terms of return on investment?”. Graphic design creates value for businesses and organizations in terms of competitive advantage, customer loyalty and business growth. The AIGA states that design is an investment in innovative thinking, positioning, branding and communication.
Essentially good design a creative solution to a problem, not merely a decorative function. That problem could be finding a consistent visual identity across all platforms of marketing. It could be finding a look that positions a new product well, within the demographic you’re looking to reach. It could even be getting attention in a crowded market. Many of our clients need stunning graphic design pieces to stick out from the crowd which include: Websites, Logos, Catalogs & Brochures, Direct Mail & EDDM, Sales Materials, and more.
Graphic design is a well thought-out element of your overall brand communication strategy. It can provide cohesive connections between the smallest and largest parts of your business and brand as well as lend itself as a key part in brand perception.