Social Media Marketing

Tracking & ROI

Tracking the performance of your social media efforts is important to understand which efforts are working and what’s not. It allows you to shift budgets and focus on the strategies that are producing results. To calculate ROI, you must first define goals for your social media efforts. If awareness is your goal, you can see most of your ROI through the native reporting in the social networks advertising platform (such as Facebook Business Manager). If you’re focused on lead generation, our team can implement conversion tracking with tools such as Google Analytics and CallRail phone tracking.

Organic Content

Social media networks are putting a lot of emphasis on paid advertising. This makes sense because this is how those networks generate revenue. Despite all that pressure, posting organic content on your social media platforms still is an important part of most social media strategies. Posting content such as updates, links, videos, and images can help build a community of followers and show people your company values and culture. Our talented social media team can create content and post on your business pages on your behalf.

Paid Ads

Paid ads on social media can be very effective no matter if your goal is awareness, consideration, or conversion actions. Paid ads, such as sponsored Facebook or sponsored Instagram ads can put your messaging in front of target audiences who may not already follow your social pages. Paid ads can be a very effective tool to grow your business. Most paid campaigns charge you for engagement on your ads (clicks, views, likes, etc.). Our team can design, launch, monitor, and optimize your paid ad campaigns to ensure your ads are effective.