Over time, no matter how well-constructed a foundation is, repairs will be necessary. You’re confident that your business offers exceptional foundation repair services, but you might not know how to communicate that to potential customers. That’s where digital marketing can have a huge impact on your business. A strong digital presence designed to speak to your target audience can connect you with the customers you need to build your brand and increase profits.
The days of creating a website, stuffing keywords into content then ranking highly in search results pages are long gone. Search engines continue to evolve and develop more sophisticated algorithms, and a carefully crafted digital marketing plan can help your foundation repair company compete. With the current digital landscape, you need keyword-optimized content that is authoritative, relevant to search results, and helpful to users, in addition to a high-speed site designed to perform both on desktops and mobile devices.
You’re an expert in foundation repair. Fusebox is an expert in digital marketing. We work with many foundation repair companies to grow their digital presence and increase revenue. Our comprehensive digital marketing strategies combine SEO, PPC, social marketing, and website management, all of which help our clients find qualified leads and increase revenue. What does successful digital marketing include? Keep reading to find out what type of digital marketing services are most effective for foundation repair companies.
Nearly 50% of searchers on Google are looking for local information. While there are aspects of local SEO that are similar to traditional SEO strategies, there are also some unique differences. When users make a query that Google determines to have local intent, Google’s local algorithm displays results with a local map pack. Landing your company in the top 3 of the local map pack, which is displayed before other organic search results, can help your business get the exposure it needs.
To optimize properly for local SEO, it’s important to do research surrounding your particular market. Foundation repair is often an incredibly competitive market, so the right SEO strategy is essential. At Fusebox, our SEO team understands how important it is to use the right keywords, which is why we put so much work into identifying them. We use a detailed analysis of your industry, your competitors, and your geographical area. Our team will look at details like:
Choosing the right keywords is crucial, but there are a number of factors that combine to create a successful local SEO campaign. When it comes to boosting your visibility in SERPs, some of the most significant local SEO ranking factors include:
SEM (search engine marketing) is similar to SEO in that it requires careful planning and research surrounding your industry, demographic, and target audience. Expertly crafted Google Ads consist of quality ad copy, images, and optimization techniques designed to increase traffic to your site. Google Ads falls under PPC (pay-per-click) marketing and can be an effective way to increase lead generation with qualified leads.
When users submit a query to a search engine like Google, they typically use a phrase. Local searchers often use phrases that consist of keywords and the geographic area in which the user is looking for products or services. Google Ads are displayed above organic search results, making them the first thing a user sees following a query. The higher your company appears in rankings, the more likely users are to click on your link. Unlike organic traffic, however, companies using Google Ads will pay a fee every time a user clicks on their ads. Google Ads can be a cost-effective way to increase revenue. With help from the experts at Fusebox, you’ll be able to see forecasting related to your ads as well as a clear ROI so you can judge the effectiveness of your campaign.
Social media marketing includes the use of popular social platforms like Facebook, Twitter, Instagram, and LinkedIn, and is a way to promote your brand. Much more goes into social media marketing than simply creating a profile for a social network. Optimizing social media profiles, creating ads, and interacting with customers via social networks are all aspects of social media marketing.
At Fusebox, our social media experts help you set realistic goals for your business. We can help you increase brand awareness, keep your customers up-to-date with the latest news and offerings from your business, and increase lead generation through effective advertising on social media. Facebook alone has 1.93 billion users logging in daily, making social media an incredible way to boost the visibility of your business.
The average American subscribes to multiple streaming services and spends hours daily streaming content. Imagine how many people you could reach with a high-quality ad displayed while users are streaming content. Over-the-top (OTT) marketing does just that.OTT marketing is advertisements delivered directly to viewers through internet streaming services or devices.
One of the biggest benefits of OTT marketing is precise targeting. Finding the right app for your audience can help you eliminate waste and increase ad relevance and customer engagement. OTT content can be viewed from any place where content is streamed, including:
Online reviews are incredibly influential and an excellent way to build relationships with customers, both former and prospective. Reviews, even negative ones, can help you build brand awareness and loyalty. Nearly 90% of consumers read at least one online review before making a purchase or visiting a business, and about the same amount of people say they trust online reviews as much as they do recommendations from friends and family. Put simply, reviews are essential.
You don’t have to have hundreds of five-star reviews. In fact, consumers are often leery of businesses with only positive reviews. As consumers, we know things go wrong sometimes. So a business that has only positive reviews isn’t considered very realistic and potential customers may assume that the reviews are purchased or fake. Google suggests that customers tend to trust businesses with an average review of anywhere from 4.2 to 4.6.
Still, nobody wants a bad review, right? Negative reviews can work to your benefit. Addressing every review, especially the negative ones, is important. Acknowledge the experience of the customer and try to rectify the situation. Potential customers will see that you’ve taken accountability for a negative experience, which can build trust.
How can you get customers to leave reviews? Some of the best ways to get reviews for your foundation repair company are:
Content might be king when it comes to helping your website rank well in search engines, but the actual design of your site plays an important role, too. Site speed is one of the core web vitals that influence customer behavior. Think about it, if a site takes too long to load, you’re likely to exit and click on another link. The same is true of people searching for foundation repair. They need service and they want information about that service right away. With proper website design, you can ensure your site performs well both on desktops and mobile.
Your site is the best digital representation of your brand. Providing customers with extensive information about your foundation repair services, and what distinguishes your company from competitors, is crucial. Images of jobs can help customers visualize the services you’re describing, and a properly optimized site will have high-quality images relevant to the content on each page. One of the other benefits of having a website is being able to run a blog. Blogs may not always bring in qualified leads, but they can be a great way to bring traffic to your site. The more information you provide to potential customers, the more likely they are to remember your site when they need foundation repair.
Getting people to click on your link in the SERPs is only half the battle. You want to convert those clicks into leads to boost your business and increase revenue. Digital marketing services work together to get your customers to take action, and tracking the source of each lead can help you understand what type of digital marketing is making the most impact. At Fusebox Marketing, we use several analytic metrics to track lead sources. In addition to reviewing Google Analytics to view goal funnels, we also utilize CallRail. With CallRail, you can see exactly what source drove traffic to your site and what convinced your customers to either fill out a contact form or give you a call. Using various resources, Fusebox can help you properly allocate your marketing budget so you get the best results.
Customer relationship management (CRM) is a technology that allows you to easily manage your company’s relationships and interactions with customers. Using a CRM helps improve the relationships you have with customers, whether they are current, former, or potential customers.
Not only can CRMs help you establish better relationships with customers, but you can also sync leads to your CRM. Syncing various marketing tools into one CRM streamlines the process of analyzing data related to your digital marketing campaigns. Things like purchase history, customer contact information, and customer communication can be integrated into your CRM for easy access to the information you need.
If all of the above sounds overwhelming, don’t worry. Fusebox Marketing delivers comprehensive digital marketing services. We can help you create a stunning website that informs potential clients, perform SEO tasks to drive traffic to the site, create paid ads to improve the quality of leads, maintain a social media presence, and so much more! We can take care of all your digital marketing needs, and with plans at a variety of price points, we can help you maximize the impact of your marketing budget. Let us take care of your digital presence so you can take care of your customers.