Branding

Sculpt, define, and separate your brand from the competition by working with the team at Fusebox Marketing. Your brand’s promise, perception, reputation, and expectations play an important role in growing your business. Since each client we work with is at a different stage of their company, we customize the types of branding services we provide to fit the needs of each client.

RECEIVE BRANDING CONSULTATION

Goals

Whether you are building a new brand or rebranding your well-established business, it’s important to start with the basics. In essence, what is the main goal for branding or rebranding your business? Are you struggling to figure out your brand identity? Are you trying to generate more leads? Do you need to build a stronger brand for a competitive market? Understanding your goals first will build a firm foundation for a successful branding strategy.

Research

After defining your goals, the next step is to research all aspects of your company that make up your brand. This may include internal elements such as staff, leadership, board members, products, or services, along with external elements such as public perception or customer base. The goal of the research phase is to get the most comprehensive, objective insight into the current state of your brand.

Identity

Keeping in my your branding goals and with total understanding of your brand’s position, the next step is to cultivate your brand identity. These are the elements that help visually communicate your brand and often include:

  • Logos
  • Slogans
  • Colors
  • Typography
  • Imagery

Once all of the visual details are in place, it’s time to put your brand identity to use through marketing materials. These are the materials that will actually do the legwork in communicating your brand: business cards, flyers, brochures, letterhead, banners, product packaging, etc.

Marketing

So you now have a strong brand identity, but what is the quickest way to spread it? Undoubtedly, online. Our team will create a custom marketing strategy that will increase your online presence and help you meet your marketing goals utilizing web design, SEO, PPC, and social media.